ID-Reel, Territorial Marketing

Solutionsfor Regional Development

ID-reeland Territorial Marketing
What is territorial marketing?

In the modern world, the territories - cities, towns, regions, countries or districts - compete against one another as if they were ordinary business units. The object of their competition is crucial for those territories' development: tourists, investors, inhabitants, financial aid from the central government... With the growing level of such competition, it is very important to implement modern measures of raising the attractiveness of a territory. The complexity of such measures, which includes territorial improvement, public relations, event management, government relations and many more, can be overwhelming for small local government branches. The combination of these factors is regrouped under one concept called "Territorial Marketing".

Territorial Marketing

The goal of such marketing is to create a system of local activities, joining inside a single concept a big list of possible actions that include social development, urban development and advertising. All this is done to achieve a universal goal that every modern territory has before it: increasing the level of attractiveness for government or foreign investment or for tourists. The target group is determined separately in each case, but attractiveness remains the central point.

Who uses Territorial marketing?

Territorial marketing concerns everyone who feels involved in making his or her town, region or country a better, more attractive place, for them, tourists or investors. This means that governments are directly concerned by territorial marketing and need to be aware of all its different aspects. Moreover, companies and local associations will often feel concerned by this in order to develop their activity or lifestyle.

Why us?

We, ID-réel (a territorial marketing company based in Paris, France), work on a daily basis with countries like Russia, Ukraine or Georgia, where the need for fast development of urban and social environment is immense. Though the company's general approach is to work closely witch each client to determine his needs, there are some separate cases that illustrate how territorial marketing works.

We successfully run such projects as Branding (together with BrandLight, one of the world leaders in the sphere), press tours, organising events, presentations for investors in Europe, investor relations etc.

Follow our blog on Territorial MArketing!

Territorial Marketing
Our Experienceand Partners

Territorial Marketing
Our WorksServices and Results

Click on the pictures to see more...

VOICES Festival in Vologda

ID Reel

Economic Development

ID Reel

Image Development

ID Reel

Urban Development

ID Reel

Social Development

ID Reel

Projects in Development

ID Reel

Territorial Marketing
About usContact Details and Founders
Contact details

Contact details / ID-réel address

66 avenue des Champs Elysées
75008 Paris, France

Phone: +33 9 70 44 68 53
Fax: +33 1 45 62 01 12

On Google Maps


Igor Lysenko, ID Reel
Igor Lysenko

He is: Managing Partner
He does: Supervise the compagnies projects, establish new business relationships and challenge the ID-réel team with new ideas
He comes from: Marketing and managerial background
His leitmotiv: Be the change you want to see in the world!

Pavel Morozov, ID Reel
Pavel Morozov

He is: Managing Partner
He does: Make your ideas real, connects people of influence and helps them work on innovative projects
He comes from: Product and service marketing, general management
His leitmotiv: Nothing is impossible!

Follow us on Facebook!

Territorial Marketing
Privacy policy

This privacy policy sets out how ID-reel uses and protects any information that you give ID-reel when you use this website.
ID-reel is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
ID-reel may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 01/01/2011.

What we collect

We may collect the following information:
- name and job title
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:
whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.